Goodspeed Opera House

Located in East Haddam, CT, Goodspeed has achieved international acclaim as the Home of Musical Theatre.  Goodspeed is dedicated to the preservation and advancement of musical theatre and the development of new works to add to the repertoire.  Goodspeed pioneered the practice of rethinking, restoring, and revitalizing America’s musical theatre heritage.

In 2007, Tom Panton and Laura Kaiser Innes were hired to redesign and revitalize the theater’s website.  Prior to the redesign, the website had a non-distinctive and weakly branded look.  After an onsite visit and a total immersion into the Goodspeed culture, the site was redesigned to reflect the true character of the theater.  We have worked continuously with the theater since the new site’s launch to develop and evolve the site.

Project Highlights

  • Ektron installation and integration
  • Search engine optimization services
  • Content management and maintenance
  • Ongoing technical support
  • Software training